Director of Communications and Public Affairs

The Director of Communications and Public Affairs is critical in fulfilling and advancing SCES’s mission of delivering exceptional care and community-based support to our clients and communities so that our clients can live independently and with dignity in the setting of their choice for as long as possible. They are responsible for developing and implementing strategies that enhance SCES’s reputation and promote positive relationships with government officials, public policymakers, state agencies, payers, donors, and other key stakeholders. Works with the CEO and leadership team to shape public perception, manage crisis communication, and champion the organization’s mission and values.

The Director of Communications and Public Affairs serves as the organization’s spokesperson. They manage media relations, including drafting press releases, preparing the CEO and leadership for interviews, and responding to media inquiries. They prepare the necessary materials and briefings for stakeholder meetings and engagement, painting compelling narratives of SCES’s impact by leveraging data and storytelling.

 

Job Responsibilities and Performance Standards:

  • Develop effective communications and public affairs- strategies and advise the CEO and the leadership on strategic approaches and the most appropriate mix of communications and public affairs tactics for a given issue.
  • Cultivate and maintain relationships with key stakeholders, including government and public policy officials, community leaders, and media representatives.
  • Monitor and analyze public opinion and legislative developments that may impact the organization’s operations, funding, or public image. This is not limited to state budgets, new legislation, or new state and federal rules and appropriations.
  • Collaborate with internal departments to ensure consistent messaging and alignment with the organization’s goals, values, and advocacy priorities. Ensures the communications team first vets all external presentations, advocacy initiatives, and engagement with government and public policy officials.
  • Plan and execute public relations campaigns, events, and initiatives to promote the organization’s mission and programs.
  • Stay abreast of industry trends and best practices in communications and public affairs and make recommendations for continuous improvement. Make recommendations to the CEO accordingly.
  • Translate complex issues into understandable messages that resonate with key audiences and stakeholders, including verbal presentations, publications, and media engagement.
  • Develop communication frameworks that involve and incorporate feedback from member agencies and those directly impacted by SCES programs and advocacy campaigns in the design and implementation of SCES programs and advocacy campaigns.
  • Actively participate in business development by writing high-quality proposals, developing presentations, and participating in pitches.
  • Ability to execute high-quality work under tight deadlines, with strong attention to detail and minimal supervision.
  • Collaborate with internal stakeholders in evaluating and improving our CRM system, including developing internal systems to support the collection and input of data.
  • Development and implementation of a clear strategy for the development, production, and dissemination of program materials and publications which may enhance knowledge, understanding, and impact of SCES’s work.
  • Work with outside vendors when necessary to create advertisements, design marketing campaigns, and develop social media posts to engage potential supporters. Analyze the success of marketing efforts and make improvements based on results.
  • Help maintain SCES’s website and social media pages, managing and growing the organization’s social media presence. Identify opportunities to leverage social media marketing, thus promoting SCES’s products and services to a wider audience.
  • Collaborate with other department stakeholders to plan and organize outreach activities to increase awareness of community needs and to plan and execute outreach campaigns. Track participation, ROI, and overall efficacy of community outreach initiatives.
  • Provide oversight of marketing and communications staff, budgets, and functions.
  • Performs other duties as assigned.

Professional Standards and Conduct:

  • Leadership: A proven self-starter with a comfort level for working in a fast-paced environment. Proven leadership and success in engagement and mobilization at the individual, community, and organizational levels, strong interpersonal and relationship-building skills, and demonstrated ability to engage and influence others.
  • Collaborative and Responsive: Regularly communicates, follows up, and uses a team-driven approach. Responds thoughtfully and promptly to agency needs, requests, and inquiries; identifies and builds partnerships with key stakeholders. Has excellent organizational and time management skills to meet various deadlines, ensuring closed-loop communication, multi-tasking, and maintaining flexibility to adapt and adjust workload assignments based on various needs.
  • Communication: Outstanding writing skills across various formats, including messaging, persuasive writing, op-eds, media materials, and strategy documents. Demonstrate the ability to communicate complex information in various ways to meet diverse styles and cultural backgrounds. Manages positive relationships with community members, public officials, community and industry leaders, and other stakeholders.
  • Analytical: Demonstrated ability to manage an outcomes-based approach; proven experience in advocacy outreach and mobilization and developing internal and external communications strategies using data and storytelling to inform continuous improvement and decision-making. Proven track record of exceeding goals and a bottom-line orientation; evidence of the ability to consistently make strategic decisions through a combination of analysis, wisdom, experience, and judgment; ability to balance the delivery of programs against the realities of a budget; problem-solving, project management, and creative resourcefulness.
  • Attendance and Punctuality: Dependable, punctual, showing flexibility when needed. Attends meetings as needed and is fully present and participates during those meetings. Available to participate in events that may occur outside regular business hours.
  • Commitment: Embodies SCES’s core values and shows great integrity, accountability, and professionalism in all interactions. Aids in furthering SCES’s mission and commitment to an inclusive environment.

Qualifications:

  • Bachelor’s degree in Communications, Public Relations, Journalism, Political Science, or a related field. A Master’s degree is preferred.
  • A minimum of 6 years of directly relevant communications and public affairs experience with specific experience in advocacy and community engagement working in a non-profit or government setting.
  • A sound understanding of state and federal legislative and regulatory processes is required.
  • Experience with coalition building, alliance development, and grassroots engagement strategies. Fundraising experience is strongly preferred.
  • Experience with crisis or litigation communication.
  • Fluency in digital engagement strategies, paid advertisement, and creative services.
  • Strong working knowledge of Office 365 Suites, CRM, social-media engagement strategies, and website development is required. In-depth knowledge of data analysis and project management software packages to measure performance and outcomes is strongly preferred.
  • Knowledge of database management (including Salesforce Survey Monkey).
  • Knowledge of the principles and practices of fundraising, event planning, advocacy engagement, public affairs, communication, and project management required.
  • Must meet both CORI/SORI and public health screening requirements.

Physical Environment:

  • Physical surroundings are comfortable with minimal exposure to injury or hazards.

Social/Psychological Conditions:

  • Occasional stress due to periodic or cyclical workload pressures and deadlines. Some interruptions involved.

Physical Effort:

  • Frequently sits, stands, walks, bends, reaches, and stoops throughout the day.
  • Frequently lifts, pulls, pushes, and carries up to 20 lbs.
  • Periodic eye strain and light ear strain.